The Use of Bilingualism in Business and Commerce: A Study of Multilingual Communication Strategies in Global Organizations
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Abstract
In the current business environment, currently characterized by increased globalization levels, the ability of multilingual communication has become one of the most basic attributes that must be incorporated into any successfully operating business entity. This paper is written against the background of using bilingualism in business and commerce, with special reference to the approaches deployed by global corporations in their bid to ensure multilingual communication. The study was conducted through case studies and exhaustive literature review of the topic under research. From the research, it is evident that bilingualism in business can be of many benefits, like the improvement of communication, increased customer satisfaction, and facilitation of building international partnerships. Even more, those companies that have been able to implement multilingual communication strategies to success have seen an added advantage in performance and a competitive edge in the global market.
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